Trust Works!
Four Keys to Building
Lasting Relationships

Written by Ken Blanchard, Cynthia Olmstead, and Martha Lawrence

This enlightening guide highlights the enormous importance of one of today’s most pressing topics: trust. Based on the popular Trust Works™ training program, the book:
  • Begins with an amusing fable that will teach you the ABCD Trust Model™

  • Shows you how to identify your “trust busters” and strengthen your "trust boosters"

  • Provides self- and peer assessments, so you can measure and strengthen your trust skills

  • Provides tools for diagnosing trust issues, managing trust conversations, repairing broken trust, and more
Shop Online for the Book
  Available also at
Praise for Trust Works!
"There's nothing more important than building trust—without it, you'll never achieve your goals. This profound little book can help you make big things happen."

Stedman Graham, chairman and CEO of
S. Graham & Associates and author of
Identity: Passport to Freedom

"To achieve your dreams, you first have to learn to trust yourself and then inspire others to trust you. In clear, simple terms, this book shows you how. Read it!"

Anthony Robbins, entrepreneur,
peak performance strategist, and author of
Awaken the Giant Within
and Unlimited Power

"There’s absolutely no way you can win in relationships, in business or with money without trust. You have to trust your spouse and your team, and they have to be able to trust you to do what you say you’ll do. Ken Blanchard’s Trust Works! lays out a solid formula for building and maintaining that trust over time, so you’ll always know when you have it—and when you don’t."

Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host

"In life and particularly in management, trust is critical. Simple, clear, and focused, Trust Works! is full of practical ideas that can immediately be applied to boost morale and productivity. A must-read for every manager."

Lisa Doyle, vice president of learning and development, Lowe's Companies, Inc.

Author Information
Ken Blanchard is the Chief Spiritual Officer of The Ken Blanchard Companies. His books have sold nearly 20 million copies around the world and have been translated into more than 25 languages. More

Cynthia Olmstead is a group development expert. She founded TrustWorks Group in 1987 and served as its president until it was bought by The Blanchard Companies in 2010.

Martha Lawrence is an executive editor at The Ken Blanchard Companies. More

Press Center
Download Press Release (.pdf format)

For review copies or to schedule an interview please contact:
Wendy Wong at The Ken Blanchard Companies or 800 728-6000.

Online Resources
  How Trustworthy
  Do You Think You Are?

  Take an online self-assessment

                  Check your self-perception of your
                  trustworthiness by inviting others
                  to assess you (.pdf). 

  Book Preview
  Read preview of Trust Works!.

"Outstanding! In a world where people can’t always be counted on, this book shows you how to recognize the trust busters—as well as boost your own trustworthy behavior."
Dr. Phil McGraw, #1 New York Times bestselling author of
Life Code and host of the “Dr. Phil” show

TRUST WORKS! begins with a fable about a dog and cat who live together with other animals and the humans who care for them. But canine and feline do not trust each other—a situation that leads to fighting, backbiting, and sabotaging that soon affects the whole household. Unless their conflict is resolved, all the pets will lose their home.

Fortunately, a wise old parrot steps in to teach the dog and cat the ABCDs of trust. As each becomes aware of the unconscious behaviors at the root of their hostility, the dog and cat discover how to change their behavior—a mutual transformation that creates a happy, productive environment for all.

In Part II, the authors show you how to apply the ABCD Trust Model™ to your own life to resolve situations where conflict, low morale, miscommunication, and dysfunctional leadership undermine your effectiveness. TRUST WORKS! provides a common language for trust—and essential skills for building, repairing, and sustaining it.
Author Blogs is a blog by Ken Blanchard to inspire positive change. It is a place for celebration. It is a place where you can find people who share a desire to do good in the world. And a place where you can tell us about leaders you want to celebrate.